Local SEO basics for small businesses
The essentials of being found in nearby searches: your business profile, consistent details, location pages and reviews.
Writing
Practical notes on SEO, websites, AI and online business, and the lessons I pick up along the way.
Using AI for content without losing quality
Where AI tools help in a content workflow, where they cause problems, and the checks that keep your published work trustworthy.
How to plan SEO content around search intent
A practical way to decide what to publish: group keywords by what the searcher wants, not by how similar the words look.